Quick answer: Blade Brown's tequila is Don Londrés. The British rapper is a co-founder and co-owner of the brand alongside music executive Dre London, and he leads Don Londrés in the UK market. The tequila is made with master distiller Francisco González in Atotonilco El Alto, Jalisco, and launched in the UK at Selfridges in December 2024, with Blanco and Reposado at 40% ABV.
Who is behind Don Londrés?
Don Londrés brings together three people from two worlds. Dre London is the music executive known for discovering and managing Post Malone. Blade Brown is a London rapper with a long run in UK street rap; he is a co-owner of the brand and runs its UK market. Francisco González is the master distiller, from a family that has made tequila since 1905.
When the brand launched in the UK, Blade described tequila as being about moments: celebrations, triumphs and connections. Dre has compared creating Don Londrés to producing an album.
What is in the bottle
| Don Londrés | |
|---|---|
| Distillery | NOM 1518, Atotonilco El Alto, Jalisco (Highlands) |
| Agave | Single-estate 100% blue Weber agave, matured 7 to 10 years |
| Process | Brick ovens for 48+ hours, natural fermentation, pot stills, distilled twice |
| Expressions | Blanco and Reposado (rested in American oak ex-bourbon barrels); Añejo coming soon |
| Strength | 40% ABV |
| Ingredients | Nothing added beyond agave and time |
The UK launch at Selfridges
Don Londrés made its UK debut with an exclusive listing at Selfridges, online and in stores in London, Manchester and Birmingham, from 3 December 2024 to 5 January 2025, with tastings at The Wine Shop in Selfridges London. Launch prices were £55.99 for Blanco and £75.99 for Reposado, according to The Spirits Business. After the exclusive window the brand stayed at Selfridges and expanded to other UK retailers; Hedonism Wines in London also lists it. Blade Brown leads the brand's growth in the UK.
Don Londrés in the United States and Canada
In the U.S., Don Londrés launched on Post Malone's Twelve Carat Tour and is sold at 900+ retail locations, including Total Wine, Spec's and ABC Fine Wine & Spirits, and direct at donlondres.com. Blanco is $49 suggested retail and Reposado is $72.80 online. In Canada, it is sold through the LCBO. Don Londrés in Canada.
Frequently asked questions
Does Blade Brown have a tequila?
Yes. Blade Brown is a co-founder and co-owner of Don Londrés with Dre London, and he runs the brand in the UK. It is a 100% blue Weber agave tequila made at NOM 1518 in Atotonilco El Alto, Jalisco.
Who owns Don Londrés tequila?
Don Londrés is independently owned. It was founded by music executive Dre London with master distiller Francisco González, whose family has distilled tequila since 1905. British rapper Blade Brown is a co-owner and leads the UK market.
Where can I buy Don Londrés in the UK?
Don Londrés launched at Selfridges in London, Manchester and Birmingham and online at selfridges.com. Hedonism Wines in London also lists it. Stock varies, so check the retailer before you go.
How much is Don Londrés in the UK?
At its December 2024 launch, the recommended retail price was £55.99 for Don Londrés Blanco and £75.99 for Don Londrés Reposado, both 70cl at 40% ABV. Retailer prices may vary.
Is Don Londrés Post Malone's tequila?
No. Post Malone does not own Don Londrés. The brand was founded by his longtime manager Dre London and launched on Post Malone's Twelve Carat Tour. The Don Londrés founder story.
Sources
- The Spirits Business: Dre London brings Don Londrés to the UK
- Complex: Blade Brown and Dre London launch Don Londrés at Selfridges
- The Drinks Business: Don Londrés launches in the UK
- Hedonism Wines: Don Londrés Blanco
Keep reading: Tequila questions, answered · Don Londrés vs. Don Julio · Tequila by the numbers.
Last reviewed October 2026 by the Don Londrés team.